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Beauty Industry, Beauty Launches

Marc Jacobs to Launch Daisy Dream

Sofia Coppola is directing the television spot.

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By: Jamie Matusow

Editor-in-Chief

The third Daisy fragrance is about to launch – Daisy Dream Marc Jacobs. The juice is blue, with white daisies covering the clear bottle, like a lace pattern.

Coty Prestige is launching the fragrance first in duty-free stores in the UK mid-June, and then globally at the end of June.

Sofia Coppola directed the television spot for the ‘dreamy, ethereal scent,’ which contains blue wisteria, jasmine, blackberry and coconut water. The fragrance was developed by Firmenich Perfumer Alberto Morillas in collaboration with Marc Jacobs and Ann Gottlieb.

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